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Self-Presentational Effects in the Implicit Association Test

Czellar, S.

Journal of consumer psychology. VOL 16; NUMBER 1, ; 2006, 92-100 -- Lawrence Erlbaum Associates, Inc. (pages 92-100) -- 2006

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The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals

Czellar, S.

Advances in consumer research.; Association for Consumer Research; Portland, OR., 2004; Oct, 2005, 577 -- Duluth, MN; Association for Consumer Research; 2005 -- 2005

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A Link Between Self-Monitoring And Prestige-Related Consumer Knowledge? Preliminary Evidence From North America And Europe

Czellar, S.

PROCEEDINGS OF THE WINTER CONFERENCE- SOCIETY FOR CONSUMER PSYCHOLOGY.; Society for Consumer Psychology Winter conference; New Orleans, LA, 2003; Feb, 0, 84-94 -- Society for Consumer Psychology,; 2006 (pages 84-94)

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Self-Monitoring and Status Motivation: An Implicit Cognition Perspective

Czellar, S.

Advances in consumer research. VOL 34, ; 2007, 332-333 -- Association for Consumer Research; 1999 (pages 332-333) -- 2007

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The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals

Czellar, S.

Advances in consumer research. VOL 32, ; 2005, 577 -- Association for Consumer Research; 1999 -- 2005

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Consumer attitude toward brand extensions: an integrative model and research propositions

Czellar, S.

International journal of research in marketing. VOL 20; NUMBER 1, ; 2003, 97-115 -- Elsevier Science B.V., Amsterdam. Part: Part 1; (pages 97-115) -- 2003

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The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence

Cowley, E.; Czellar, S.

Journal of personality. VOL 80; NUMBER 4, ; 2012, 949-968 -- Blackwell Publishing Ltd Part 4; (pages 949-968) -- 2012

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The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Czellar, S.; Luna, D.

Journal of consumer psychology. VOL 20; NUMBER 3, ; 2010, 259-273 -- Elsevier Science B.V; Amsterdam (pages 259-273) -- 2010

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Les nouvelles directions de recherche en marketing: une etude comparative France-Etats-Unis - 1989-1994

Denis, J.-E.; Czellar, S.

ADETEM Part: Part 162; (pages 7-32) -- 1997

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An integrative model of customer-based brand equity: a psycho-cognitive perspective

Czellar, S. Denis, J.-e.

RECHERCHE ET APPLICATIONS EN MARKETING. VOL 17; PART 1, ; 2002, 43-56 -- ASSOCIATION FRANCAISE DU MARKETING (pages 43-56) -- 2002

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by this Author/Contributor:

  1. Czellar, S.
  2. Luukka, P.
  3. Bencze, G.
  4. Sultanov, G.
  5. Giacomelli, P.

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