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A sociosemiotic approach to consumer engagement in user-generated advertising

Rossolatos, George

Social semiotics. Volume 28:Issue 4 (2018); pp 555-589 -- Routledge

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Before the consummation what? On the role of the semiotic economy of seduction

Rossolatos, George

Continuum: journal of media & cultural studies. Volume 30:Issue 4 (2016, August); pp 451-465 -- Routledge

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Brand image re-revisited: a semiotic note on brand iconicity and brand symbols

Rossolatos, George

Social semiotics. Volume 28:Issue 3 (2018); pp 412-428 -- Routledge

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A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement

Rossolatos, George

Social semiotics -- Routledge -- Volume: 27 2; (pages 211-226) -- 2017

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Carpool Karaoke: deconstructing the directly lived experience of hearing oneself singing

Rossolatos, George

Social semiotics. Volume 27:Issue 5 (2017); pp 624-639 -- Routledge

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Consumed by the real: A conceptual framework of abjective consumption and its freaky vicissitudes

Rossolatos, George

Qualitative market research: an international journal. Volume 21:Number 1 (2018, January 8th); pp 39-62 -- Emerald

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“I know half the money I spend on advertising is wasted, but I do not know which half (J. Wannamaker)”: Semiotic answers to perennial branding troubles

Rossolatos, George

Social semiotics -- Routledge -- Volume: 23 4; (pages 545-560) -- 2013

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Carpool Karaoke: deconstructing the directly lived experience of hearing oneself singing

Rossolatos, George

Social semiotics -- Routledge -- Volume: 27 5; (pages 624-639) -- 2017

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What's in a thang? Dancing to brand image with Miley Cyrus' multimodal dance spectacle

Rossolatos, George

Arts and the market. Volume 7:Number 1 (2017); pp 101-130 -- Emerald Group Publishing Limited

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Consumed by the real: A conceptual framework of abjective consumption and its freaky vicissitudes

Rossolatos, George

Qualitative market research: an international journal. Volume 21:Issue 1 (2018); pp 39-62 -- Emerald

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