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The effect of a business-like personality on the perceived performance quality of products

International Journal of Design, 5 (3), 2011, 2011, Issue 3, pp.urn:issn:1994-036x [Peer Reviewed Journal]

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An Approach to Embody Personality in Product Appearance

IASDR 2011: Proceedings of 4th World Conference on Design Research "Diversity and Unity", Delft, The Netherlands, 31 October-4 November 2011, 2011

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Product personality: From analysing to applying

Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE 2012), Antwerp (Belgium), 6-7 Sept., 2012, 2012, Issue E&PDE 2012

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The effect of political products on the decision to choose political party through the role of the candidates of legislative members as mediating variable

Journal of Economics, Business & Accountancy, 01 December 2015, Vol.18(3), pp.367-380

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Conveying personality traits through product design for a symbolic product

IDEAS Working Paper Series from RePEc, 2018

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Conveying personality traits through product design for a symbolic product

IDEAS Working Paper Series from RePEc, 2018

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Identification and Comparison of Requirements Placed on Brand Managers

Trendy Ekonomiky a Managementu, 01 September 2016, Vol.10(26), pp.57-65 [Peer Reviewed Journal]

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Conveying personality traits through product design for a symbolic product

Kulutustutkimus, 2018, Vol.2018(1-2), pp.46-61 [Peer Reviewed Journal]

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Impact of personality traits and product involvement on clothing impulsive buying

‫مدیریت بازرگانی, 01 March 2016, Vol.8(1), pp.29-46

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Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic

Trendy Ekonomiky a Managementu, 2017, Vol.11(29), pp.69-81 [Peer Reviewed Journal]

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  2. Wroblowská, Zuzana
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