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Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars

Journal of business research, 20151200, Vol.68(12), p.2513 [Peer Reviewed Journal]

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Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries

Journal of business research, 20160100, Vol.69(1), p.332 [Peer Reviewed Journal]

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The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research

Journal of advertising, 20150000, Vol.44(4), p.429 [Peer Reviewed Journal]

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Building a scale for dynamic learning capabilities: The role of resources, learning, competitive intent and routine patterning

Journal of business research, October 2016, Vol.69(10), p.4287 [Peer Reviewed Journal]

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"I support your team, support me in turn!": The driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging activities

Journal of business research, February 2016, Vol.69(2), p.604 [Peer Reviewed Journal]

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Combining qualitative methods in practice

Management Decision, 13 May 2014, Vol.52(4), pp.777-793 [Peer Reviewed Journal]

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The Shape of Marketing Research in 2021

Journal of Advertising Research, 2011, p.213 [Peer Reviewed Journal]

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The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

JMR, Journal of Marketing Research, Oct 2017, Vol.54(5), p.785 [Peer Reviewed Journal]

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Brand Stereotyping and Image Transfer in Concurrent Sponsorships

Journal of Advertising, 2015, Vol.44(4), p.300 [Peer Reviewed Journal]

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The Journal of Advertising and the Development of Advertising Theory: Reflections and Directions for Future Research

Journal of Advertising, 2015, p.429 [Peer Reviewed Journal]

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  1. Grewal, Dhruv
  2. Laroche, Michel
  3. Janiszewski, Chris
  4. Shiv, Baba
  5. Walsh, Gianfranco

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