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SME international innovation and strategic adaptiveness

International Marketing Review, 09 April 2018, Vol.35(2), pp.280-300 [Peer Reviewed Journal]

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A qualitative approach to understanding brand image in an international context

International Marketing Review, 09 September 2013, Vol.30(4), pp.275-296 [Peer Reviewed Journal]

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Understanding variations in the consumption of functional foods – evidence from Croatia

British Food Journal, 01 April 2014, Vol.116(4), pp.662-675 [Peer Reviewed Journal]

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Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections

Medijske studije, 2017, Vol.8(16), pp.61-77

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The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties--Strategic Adaptiveness Relationship

Journal of Small Business Management, Oct 2016, Vol.54(4), pp.1080-1098 [Peer Reviewed Journal]

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CIMBENICI KOJI UTJECU NA ADAPTIVNO PRODAJNO PONASANJE U MALOPRODAJI/ANALYSIS OF FACTORS INFLUENCING ADAPTIVE SELLING BEHAVIOR IN RETAIL

Zbornik Ekonomskog Fakulteta u Zagrebu, 2013, Vol.11(1), pp.49-66 [Peer Reviewed Journal]

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Foresight capabilities and SME product-service adaptiveness: the moderating effect of industry dynamism

International Journal of Foresight and Innovation Policy, 0, 2016, Vol.10(2-3-4), pp.145-164 [Peer Reviewed Journal]

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Importance of intrinsic and extrinsic quality food characteristics by different consumer segments

British Food Journal, 03 April 2017, Vol.119(4), pp.845-862 [Peer Reviewed Journal]

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Political Impression Management Through Direct and Mediated Communication: The 2014/2015 Croatian Presidential Elections

Društvena istraživanja - Časopis za opća društvena pitanja, 2017, Vol.26(4), pp.539-560 [Peer Reviewed Journal]

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Traditional Food in Western Balkan Countries Consumers' Perceptions and Habits

IDEAS Working Paper Series from RePEc, 2015

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by this Author/Contributor:

  1. Brecic, Ruzica
  2. Brecic, R
  3. Brečić, Ružica
  4. Brečić, R.
  5. Barjolle, Dominique

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