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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book
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The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey.Sean Pillot de Chenecey, author.London : KoganPage, 2018.Online access |
| 2 |
Material Type: Book
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Brand protection in the online world : a comprehensive guide / David N. Barnett.David N. Barnett, author.London : KoganPage, 2016.Online access |
| 3 |
Material Type: Book
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Marka, media, komunikacja / pod redakcją Igora Borkowskiego i Kariny Stasiuk-Krajewskiej.Wrocław : Wydawnictwo Uniwersytetu Wrocławskiego, 2013.Check library holdings |
| 4 |
Material Type: Book
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One land, one billion minds : insights on branding in India / Ramanujam Sridhar.Ramanujam SridharMadras : Productivity & Quality Pub., c2006.Check library holdings |
| 5 |
Material Type: Book
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The economics of quality, grades, and brands / Peter Bowbrick.Peter Bowbrick, author.Oxfordshire, England ; New York, New York : Routledge, 2014.Online access |
| 6 |
Material Type: Book
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Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut.Jacob JacobyNew York ; Chichester : Wiley, 1978.Check library holdings |
| 7 |
Material Type: Article
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The effect of authenticity perceptions and brand equity on brand choice intentionPhung, Minh Tuan; Ly, Pham Thi Minh; Nguyen, Tin TrungJournal of business research. Volume 101: (2019, August); pp 726-736Online access |
| 8 |
Material Type: Book
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Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission / Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk.Dennis MurphyWashington, DC : The Commission, [1998]Online access |
| 9 |
Material Type: Book
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Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong.Kelly Tian[Place of publication not identified] : Routledge, 2010.Online access |
| 10 |
Material Type: Book
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Repeat-buying : facts, theory and applications / A.S.C. Ehrenberg.A. S. C Ehrenberg, (Andrew Samuel Christopher), 1926-London : Griffin, 1988.Check library holdings |
Results 1 - 10 of 165 for Everything in this catalogue
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