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Results 1 - 10 of 165  for Everything in this catalogue

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1
The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey.
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Book
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The post-truth business : how to rebuild brand authenticity in a distrusting world / Sean Pillot de Chenecey.

Sean Pillot de Chenecey, author.

London : KoganPage, 2018.

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2
Brand protection in the online world : a comprehensive guide / David N. Barnett.
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Book
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Brand protection in the online world : a comprehensive guide / David N. Barnett.

David N. Barnett, author.

London : KoganPage, 2016.

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3
Marka, media, komunikacja / pod redakcją Igora Borkowskiego i Kariny Stasiuk-Krajewskiej.
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Book
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Marka, media, komunikacja / pod redakcją Igora Borkowskiego i Kariny Stasiuk-Krajewskiej.

Wrocław : Wydawnictwo Uniwersytetu Wrocławskiego, 2013.

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4
One land, one billion minds : insights on branding in India / Ramanujam Sridhar.
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Book
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One land, one billion minds : insights on branding in India / Ramanujam Sridhar.

Ramanujam Sridhar

Madras : Productivity & Quality Pub., c2006.

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5
The economics of quality, grades, and brands / Peter Bowbrick.
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Book
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The economics of quality, grades, and brands / Peter Bowbrick.

Peter Bowbrick, author.

Oxfordshire, England ; New York, New York : Routledge, 2014.

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6
Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut.
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Book
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Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut.

Jacob Jacoby

New York ; Chichester : Wiley, 1978.

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7
Material Type:
Article
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The effect of authenticity perceptions and brand equity on brand choice intention

Phung, Minh Tuan; Ly, Pham Thi Minh; Nguyen, Tin Trung

Journal of business research. Volume 101: (2019, August); pp 726-736

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8
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Book
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Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission / Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk.

Dennis Murphy

Washington, DC : The Commission, [1998]

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9
Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong.
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Book
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Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong.

Kelly Tian

[Place of publication not identified] : Routledge, 2010.

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10
Repeat-buying : facts, theory and applications / A.S.C. Ehrenberg.
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Book
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Repeat-buying : facts, theory and applications / A.S.C. Ehrenberg.

A. S. C Ehrenberg, (Andrew Samuel Christopher), 1926-

London : Griffin, 1988.

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