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Relation between brand equity and purchase intention in hotel industry

Bian, Jing; Liu, Chunhui

International journal of services and standards. Volume 7:Number 1 (2011); pp 18-34 -- Inderscience Enterprises Ltd

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Relation between brand equity and purchase intention in hotel industry

Bian, Jing; Liu, Chunhui

International journal of services and standards. Volume 7:Number 1 (2011); pp 18-34 -- Inderscience Enterprises Ltd

Online access

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  1. Liu, Chunhui
  2. Bian, Jing

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