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A qualitative approach to understanding brand image in an international context

International Marketing Review, 09 September 2013, Vol.30(4), pp.275-296 [Peer Reviewed Journal]

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Aligning strategic orientation with local market conditions

International Marketing Review, 13 July 2012, Vol.29(4), pp.379-402 [Peer Reviewed Journal]

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Comparative thick description

International Marketing Review, 15 February 2013, Vol.30(1), pp.42-55 [Peer Reviewed Journal]

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Values, trust, and commitment in business-to-business relationships

International Marketing Review, 01 April 2004, Vol.21(2), pp.202-215 [Peer Reviewed Journal]

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by this Author/Contributor:

  1. Filipovic, Jelena
  2. Makovec Brencic, Maja
  3. Griffith, David A.
  4. Stojanović, Žaklina
  5. Stojanovic, Zaklina

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