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The Influence of Symbolic Retail Brand Attributes on Store Loyalty

Morschett, D.; Schramm-Klein, H.; Swoboda, B.

AMA educators proceedings.; AMA summer educators' conference; Washington, DC, 2007; Aug, 2007, 188-189 -- Chicago; American Marketing association; 2007 (pages 188-189) -- 2007

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The Relationship Between Retail Environment and Consumers' Product Brand Loyalty in Vertical vs. Conventional Retail Channels

Schramm-Klein, H.; Swoboda, B.; Morschett, D.

AMA educators proceedings.; AMA summer educators' conference; Washington, DC, 2007; Aug, 2007, 190-191 -- Chicago; American Marketing association; 2007 (pages 190-191) -- 2007

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Does Corporate Social Responsibility Pay Off for Retailers?

Schramm-Klein, H. et al.

AMA educators proceedings.; AMA winter educators' conference; Tampa, FL, 2009; Feb, 2009, 433-434 -- Chicago, Ill.; American Marketing Association; c2009 (pages 433-434) -- 2009

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The Impact of Retailers' Corporate Social Responsibility on Consumer Behavior

Schramm-Klein, H. et al.

AMA educators proceedings.; AMA summer educators' conference; Chicago, IL, 2009; Aug, 2009, 9-10 -- Chicago, Ill.; American Marketing Association; c2009 (pages 9-10) -- 2009

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Preferred Strategy in Entry Mode Choice: An Institutional Perspective

Swoboda, B.|Elsner, S.|Morschett, D.

Chicago, Ill.; American Marketing Association; 2011, c2010 -- Volume: 21 (pages 96-97) -- 2010

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Transferring the Retail Format Successfully into Foreign Countries

Swoboda, B. et al.

AMA educators proceedings.; American Marketing Association; St Petersburg, FL, 2012; Feb, 2012, 5-6 -- Red Hook, N.Y.; Curran Associates, Inc.; [2012] Part; (pages 5-6) -- 2012

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Whether International Retailers Benefit from Being Global in Emerging Countries: Evidence from China

Swoboda, B. et al.

AMA educators proceedings.; American Marketing Association; Boston, MA, 2013; Aug, 2013, 240-241 -- Chicago, IL; American Marketing Association; [2014] Part; (pages 240-241) -- 2013

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International Transfer and Perception of Retail Formats: A Comparison of Germany and Romania

Swoboda, B. et al.

AMA educators proceedings.; American Marketing Association; Boston, MA, 2013; Aug, 2013, 401-402 -- Chicago, IL; American Marketing Association; [2014] Part; (pages 401-402) -- 2013

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Do They Take It Seriously? The Impact of Corporate Social Irresponsibility on Consumer Behavior in Retailing

Schramm-Klein, H. et al.

AMA educators proceedings.; American Marketing Association (Winter educators conference); challenging the bounds of marketing thought; Las Vegas, NV, 2013; Feb, 2013, 70-71 -- Chicago; American Marketing Association; 2013 Part; (pages 70-71) -- 2013

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by this Author/Contributor:

  1. Swoboda, B.
  2. Morschett, D.
  3. Schramm-Klein, H
  4. Zentes, J.
  5. Elsner, S

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