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The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals

Czellar, S.

Advances in consumer research.; Association for Consumer Research; Portland, OR., 2004; Oct, 2005, 577 -- Duluth, MN; Association for Consumer Research; 2005 -- 2005

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A Link Between Self-Monitoring And Prestige-Related Consumer Knowledge? Preliminary Evidence From North America And Europe

Czellar, S.

PROCEEDINGS OF THE WINTER CONFERENCE- SOCIETY FOR CONSUMER PSYCHOLOGY.; Society for Consumer Psychology Winter conference; New Orleans, LA, 2003; Feb, 0, 84-94 -- Society for Consumer Psychology,; 2006 (pages 84-94)

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Self-Monitoring and Status Motivation: An Implicit Cognition Perspective

Czellar, S.

Advances in consumer research. VOL 34, ; 2007, 332-333 -- Association for Consumer Research; 1999 (pages 332-333) -- 2007

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The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals

Czellar, S.

Advances in consumer research. VOL 32, ; 2005, 577 -- Association for Consumer Research; 1999 -- 2005

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Les nouvelles directions de recherche en marketing: une etude comparative France-Etats-Unis - 1989-1994

Denis, J.-E.; Czellar, S.

ADETEM Part: Part 162; (pages 7-32) -- 1997

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An integrative model of customer-based brand equity: a psycho-cognitive perspective

Czellar, S. Denis, J.-e.

RECHERCHE ET APPLICATIONS EN MARKETING. VOL 17; PART 1, ; 2002, 43-56 -- ASSOCIATION FRANCAISE DU MARKETING (pages 43-56) -- 2002

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Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence

Czellar, S.; Cowley, E.; Laurent, G.

Advances in consumer research. VOL 35, ; 2008, 923 -- Association for Consumer Research; 1999 -- 2008

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The Effect of Perceived Brand Name-Logo Coherence on Brand Attitudes

Kocher, B.; Czellar, S.; Usunier, J.-C.

Advances in consumer research. VOL 33, ; 2006, 274-275 -- Association for Consumer Research; 1999 (pages 274-275) -- 2006

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Engineering Hedonic Attributes to Generate Perceptions of Consumer Perception of an Everyday Sound

Lageat, T.; Czellar, S.; Laurent, G.

PROCEEDINGS OF THE WINTER CONFERENCE- SOCIETY FOR CONSUMER PSYCHOLOGY.; Society for Consumer Psychology Winter conference; New Orleans, LA, 2003; Feb, 0, 225-234 -- Society for Consumer Psychology,; 2006 (pages 225-234)

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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Sprott, D.; Czellar, S.; Spangenberg, E.

JMR, Journal of marketing research. VOL 46; NUMB 1, ; 2009, 92-104 -- AMERICAN MARKETING ASSOCIATION (pages 92-104) -- 2009

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by this Author/Contributor:

  1. Czellar, S.
  2. Luukka, P.
  3. Penzo, A.
  4. Bencze, G.
  5. Panagiotou, A.

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