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Hospitality Cobranding: An Experimental Investigation of Enhancement and Erosion in Consumer-Based Brand Equity

Tasci, Asli D. A.; Guillet, Basak Denizci

International journal of hospitality & tourism administration. Volume 17:Issue 4 (2016, December); pp 397-428 -- Taylor & Francis Group

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An analysis of franchisees' satisfaction with support provided by franchisors in foodservice industry

Su, Ching-Shu

International journal of hospitality & tourism administration. Volume 20:Number 4 (2019, October 2nd); pp 468-483 -- Taylor & Francis Group

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