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`You had to be there' why marketers are increasingly experiencing consumers for themselves and the impact of this on the role and remit of consumer professionals

Trevaskis, H.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 271-278 -- London; MRS; 2000 (pages 271-278)

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Competitive brands user-profiles hardly differ

Ehrenberg, A. Long, S. Kennedy, R.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 323-332 -- London; MRS; 2000 (pages 323-332)

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`Nothing new under the sun?'

Branthwaite, A. Pincott, G.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 359-370 -- London; MRS; 2000 (pages 359-370)

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Come together - increasing popular involvement in local decision-making

Lovell, N. Henderson, F.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 161-180 -- London; MRS; 2000 (pages 161-180)

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`Cause for thought. The development of cause-related marketing in the UK'

Sermon, C. Mirfin, V. Mawhinney, A.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 203-218 -- London; MRS; 2000 (pages 203-218)

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Mentoring and self-managed learning: Professional development for the market research industry

Bard, M. Moore, E.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 233-248 -- London; MRS; 2000 (pages 233-248)

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A new view of global brand personality for the millennium

Pawle, J.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 279-292 -- London; MRS; 2000 (pages 279-292)

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The 21st century consumer - a new model of thinking

Valentine, V. Gordon, W.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 77-90 -- London; MRS; 2000 (pages 77-90)

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`How can market research reflect today's marketing paradigms and relationship management ideas?'

McNeil, R. Clark, M.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 55-76 -- London; MRS; 2000 (pages 55-76)

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Branding in the age if E-commerce: Have the `rules' changed?

Flood, V.

; Market Research Society; Conference; Brighton, 2000; Mar, 0, 437-446 -- London; MRS; 2000 (pages 437-446)

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Results 1 - 10 of 41  for Everything in this catalogue

results 1 2 3 4 5 next page

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