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International transfer and perception of retail formats: A comparison study in Germany and Romania

Swoboda, B.; Berg, B.; Dabija, D.

International marketing review. VOL 31; ISSU 2, ; 2014, 155-180 -- Emerald Group Publishing Limited Part 2; (pages 155-180) -- 2014

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Electronic commerce-based internationalisation of small, niche-oriented retailing companies: The case of Blue Tomato and the Snowboard industry

Foscht, T.; Swoboda, B.; Morschett, D.

International journal of retail & distribution management. VOL 34; NUMBER 7, ; 2006, 556-572 -- Emerald Group Publishing Limited (pages 556-572) -- 2006

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Moderating role of involvement in building a retail brand

Swoboda, B. et al.

International journal of retail & distribution management. VOL 37; NUMBER 11, ; 2009, 952-974 -- Emerald Group Publishing Limited (pages 952-974) -- 2009

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An intersector analysis of the relevance of service in building a strong retail brand

Haelsig, F. et al.

Managing service quality. VOL 17; NUMBER 4, ; 2007, 428-448 -- Emerald Group Publishing Limited (pages 428-448) -- 2007

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The impact of culture on brand perceptions: a six-nation study

Foscht, T. et al.

The Journal of product & brand management. VOL 17; NUMBER 3, ; 2008, 131-142 -- Emerald Group Publishing Limited (pages 131-142) -- 2008

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by this Author/Contributor:

  1. Swoboda, B.
  2. Morschett, D.
  3. Schramm-Klein, H
  4. Haelsig, F.
  5. Foscht, T.

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  1. Commerce

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