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A qualitative approach to understanding brand image in an international context

International Marketing Review, 09 September 2013, Vol.30(4), pp.275-296 [Peer Reviewed Journal]

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Aligning strategic orientation with local market conditions

International Marketing Review, 13 July 2012, Vol.29(4), pp.379-402 [Peer Reviewed Journal]

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SME international innovation and strategic adaptiveness

International Marketing Review, 09 April 2018, Vol.35(2), pp.280-300 [Peer Reviewed Journal]

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The antecedents of relational capital in key exporter-importer relationships

International Marketing Review, 11 April 2016, Vol.33(2), pp.196-218 [Peer Reviewed Journal]

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Operational capabilities and entrepreneurial opportunities in emerging market firms

International Marketing Review, 2018, Vol.35(2), pp.320-341 [Peer Reviewed Journal]

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Comparative thick description

International Marketing Review, 15 February 2013, Vol.30(1), pp.42-55 [Peer Reviewed Journal]

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Editorial

International Marketing Review, 2013 [Peer Reviewed Journal]

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Values, trust, and commitment in business-to-business relationships

International Marketing Review, 01 April 2004, Vol.21(2), pp.202-215 [Peer Reviewed Journal]

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Balancing territorial identities

International Marketing Review, 2019, Vol.36(5), pp.805-827 [Peer Reviewed Journal]

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by this Author/Contributor:

  1. Miocevic, Dario
  2. Brečić, Ružica
  3. Whitelock, Jeryl
  4. Makovec Brencic, Maja
  5. Brecic, Ružica

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