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Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry

Schramm-Klein, H.; Morschett, D.; Swoboda, B.

Advances in consumer research. VOL 35, ; 2008, 289-297 -- Association for Consumer Research; 1999 (pages 289-297) -- 2008

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Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry

Schramm-Klein, H.; Morschett, D.; Swoboda, B.

Advances in consumer research.; Association for Consumer Research; ACR07 advances in consumer research /; Memphis, TN, 2007; Oct, 2008, 289-297 -- Duluth, Minn.; Association for Consumer Research; 2008 (pages 289-297) -- 2008

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Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights

Swoboda, B. et al.

Advances in consumer research. VOL 38, ; 2012, 383-390 -- Association for Consumer Research; 1999 Part; (pages 383-390) -- 2012

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Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights

Swoboda, B. et al.

Advances in consumer research.; Association for Consumer Research; Think big: big ideas, big findings /; Jacksonville, FL, 2010; Oct, 2012, 383-390 -- Duluth; Association for Consumer Research; 2012 Part; (pages 383-390) -- 2012

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  1. Pennemann, K.  (2)
  2. Schramm-Klein, H.  (2)
  3. Taube, M.  (2)
  4. Dahl, D.W.  (1)
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  1. Swoboda, B.
  2. Morschett, D.
  3. Pennemann, K.
  4. Schramm-Klein, H.
  5. Taube, M.

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