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The effect of customer information during new product development on profits from goods and services

European Journal of Marketing, 19 August 2014, Vol.48(9/10) [Peer Reviewed Journal]

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Turning customer satisfaction measurements into action

Journal of Service Management, 12 August 2014, Vol.25(4), pp.556-571 [Peer Reviewed Journal]

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Enhancing theory development in service research

Journal of Service Management, 21 March 2016, Vol.27(1), pp.2-8 [Peer Reviewed Journal]

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Social assistance among immigrants and natives in Sweden

International Journal of Manpower, 03 May 2013, Vol.34(2), pp.126-141 [Peer Reviewed Journal]

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The influence of active and passive customer behavior on switching in customer relationships

Managing Service Quality: An International Journal, 06 September 2011, Vol.21(5), pp.448-464 [Peer Reviewed Journal]

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Improving the prerequisites for customer satisfaction and performance

International Journal of Quality and Service Sciences, 06 July 2010, Vol.2(2), pp.239-258 [Peer Reviewed Journal]

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How to create attractive and unique customer experiences

Marketing Intelligence & Planning, 22 June 2010, Vol.28(4), pp.385-402 [Peer Reviewed Journal]

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Service strategies in a supply chain

Journal of Service Management, 10 August 2010, Vol.21(4), pp.427-440 [Peer Reviewed Journal]

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Identifying ideas of attractive quality in the innovation process

The TQM Journal, 11 January 2011, Vol.23(1), pp.87-99 [Peer Reviewed Journal]

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Idea generation: customer co-creation versus traditional market research techniques

Journal of Service Management, 26 April 2011, Vol.22(2), pp.140-159 [Peer Reviewed Journal]

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by this Author/Contributor:

  1. Gustafsson, Anders
  2. Gustafsson, A
  3. Anders Gustafsson
  4. Witell, Lars
  5. Witell, L.

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