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Refined by: material type: Articles remove language: Norwegian remove creation date: 1990To2005 remove collection: ABI/INFORM Complete remove
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Brand extensions: brand concept congruency and feedback effects revisited

Journal of Product & Brand Management, 01 June 2005, Vol.14(4), pp.250-257 [Peer Reviewed Journal]

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Quantifying schema evolution

Information and Software Technology, 1993, Vol.35(1), pp.35-44 [Peer Reviewed Journal]

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