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The use of market segmentation in customer management

Thilo, P.; Leventhal, B.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; Market Research Society; Birmingham, 1998; Mar, 1998, 263-268 -- Market Research Society; 1998 (pages 263-268) -- 1998

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Applications of Census microdata to research and marketing

Dale, A.; Leventhal, B.; Moy, C.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 38th Annual conference; Birmingham, 1995; Mar, 1995, 89-110 -- Market Research Society; 1995 Part: Part; (pages 89-110) -- 1995

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