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A qualitative approach to understanding brand image in an international context

International Marketing Review, 09 September 2013, Vol.30(4), pp.275-296 [Peer Reviewed Journal]

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by this Author/Contributor:

  1. White, John
  2. Filipovic, Jelena
  3. Filipović, Jelena
  4. Brečić, Ružica
  5. Gorton, Matthew

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