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Integrating new product research with business development

Morton, P. D.; Tarrant, C.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 177-188 -- Market Research Society; 1994 Part: Part; (pages 177-188) -- 1994

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The new NRS classification measurements: The differences between Chief Income Earner, Head of Household, Housewife and Shopper

Meier, E.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 139-146 -- Market Research Society; 1994 Part: Part; (pages 139-146) -- 1994

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Black rhino to leaping gazelle: How an integrated research programme helped rejuvenate Lex Vehicle Leasing Limited

Shingleton, J.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 189-196 -- Market Research Society; 1994 Part: Part; (pages 189-196) -- 1994

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Black rhino to leaping gazelle. How an integrated research programme helped rejuvenate Lex Vehicle Leasing Limited

Shingleton, J.

Journal of the Market Research Society.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 205-216 -- Market Research Society; 1994 Part: Part 3; (pages 205-216) -- 1994

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37th Annual conference : Papers.

Market Research Society, 1994.

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Raising the profile of market research: A case study from London Underground's Customer Charter

Hodson, M.; Mulholland, H.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 33-44 -- Market Research Society; 1994 Part: Part; (pages 33-44) -- 1994

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Developing brand relationships through advertising

Hall, M.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 83-94 -- Market Research Society; 1994 Part: Part; (pages 83-94) -- 1994

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Qualitative research and mirrors: Are they mutually dependent?

Jones, D.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 135-138 -- Market Research Society; 1994 Part: Part; (pages 135-138) -- 1994

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Pity we didn't meet in the middle; the profession that never was: Towards a new paradigm for market research

Smith, D.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 253-261 -- Market Research Society; 1994 Part: Part; (pages 253-261) -- 1994

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Persuasion or enhancement?: An experiment

Farr, A.; Brown, G.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; 37th Annual conference; Birmingham, 1994; Mar, 1994, 69-76 -- Market Research Society; 1994 Part: Part; (pages 69-76) -- 1994

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