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Marketing Research Utilization by Travel and Tourism Organizations

Ruhi Yaman, H.; Shaw, R. N.; Hsu, C. H. C.

PROCEEDINGS OF RESEARCH AND ACADEMIC PAPERS- SOCIETY OF TRAVEL AND TOURISM EDUCATORS.; New frontiers in tourism research: Society of Travel and Tourism Educators; Ottawa, 1996; Oct, 1996, 161-175 -- Society of Travel and Tourism Educators; 1996 (pages 161-175) -- 1996

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