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Rural tourism lodgings' websites: a comparative study among Mediterranean countries

Vrana, Vasiliki

International journal of tourism policy volume 2 issue 1-2 page 89 -- Inderscience Publishers

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  • Title:
    Rural tourism lodgings' websites: a comparative study among Mediterranean countries
  • Author: Vrana, Vasiliki;
    Zafiropoulos, Kostas
  • Found In: International journal of tourism policy volume 2 issue 1-2 page 89
  • Subjects: Tourism
  • Rights: LegalDeposit; Reading Room Access
  • Publication Details: Inderscience Publishers
  • Abstract: Internet is viewed as a cost-effective, flexible way of doing business. Websites can enable rural tourism lodgings to access markets quickly and to become international. The objective of the study is to quantitatively analyse the websites of rural tourism lodgings in terms of interactivity, navigation and functionality (site design characteristics) as well as site marketing practices on the internet. The study also investigates variations of websites in design and use of marketing elements among Mediterranean countries in Europe. The paper concludes that rural tourism lodgings do not take full advantage of the emerging marketing opportunities in the global marketspace.
  • Identifier: Journal ISSN: 1750-4104
  • Publication Date: 2009-02-17
  • Physical Description: Computer

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