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Understanding tourism development policies in Malaysia

Hussin, Noor Zatul Iffah; Buchmann, Anne

Journal of policy research in tourism, leisure & events. Volume 11:Issue 2 (2019); pp 333-353 -- Routledge, Taylor & Francis Group

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  • Title:
    Understanding tourism development policies in Malaysia
  • Author: Hussin, Noor Zatul Iffah;
    Buchmann, Anne
  • Found In: Journal of policy research in tourism, leisure & events. Volume 11:Issue 2 (2019); pp 333-353
  • Journal Title: Journal of policy research in tourism, leisure & events
  • Subjects: Consumption (Economics)--Social aspects--Periodicals; Tourism--Research--Periodicals; Destination development--tourism policy-making--Malaysia; Dewey: 338.4791
  • Rights: legaldeposit
  • Publication Details: Routledge, Taylor & Francis Group
  • Abstract: ABSTRACT:

    The aim of this study is to understand and explain in detail how tourism development has evolved in Malaysia, and in particular, what informed its planning and policy. This study draws extensively on a critical analysis of the official plans for Malaysian tourism development, especially from the period of the First Malaysia Plan (1966–1970) to the Tenth Malaysia Plan (2010–2015), and sets this analysis within a Resource Based View (RBV). This study discovered that Malaysia identified individual capabilities that resulted in short-term advantages in tourism that were capitalised upon, and that its strength has been in its four marketing areas of product, price, promotions and distribution channel. However, some areas did not receive full cooperation from all stakeholders, rendering some long-term marketing objectives unachievable. Thus, the government needs to develop a closer relationship with its stakeholders to strengthen its vision and implementation of tourism planning and policies.


  • Identifier: System Number: LDEAvdc_100081817137.0x000001; Journal ISSN: 1940-7963; 10.1080/19407963.2018.1516091
  • Publication Date: 2019
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store

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