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A review of eye-tracking research in tourism

Scott, Noel et al.

Current issues in tourism. Volume 22:Issue 10 (2019); pp 1244-1261 -- Channel View Books/Multilingual Matters -- Routledge

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  • Title:
    A review of eye-tracking research in tourism
  • Author: Scott, Noel;
    Zhang, Rui;
    Le, Dung;
    Moyle, Brent
  • Found In: Current issues in tourism. Volume 22:Issue 10 (2019); pp 1244-1261
  • Journal Title: Current issues in tourism
  • Subjects: Tourism--Environmental aspects--Periodicals; Tourism--Social aspects--Periodicals; Travel--Periodicals; eye-tracking--tourism--attention--marketing; Dewey: 338.479105
  • Rights: legaldeposit
  • Publication Details: Channel View Books/Multilingual Matters
    Routledge
  • Abstract: Abstract :

    This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.


  • Identifier: System Number: LDEAvdc_100080332394.0x000001; Journal ISSN: 1368-3500; 10.1080/13683500.2017.1367367
  • Publication Date: 2019
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store

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