skip to main content
Show Results with:

Tour guides under zero-fare mode: evidence from China

Xu (Hazel), Yueying; McGehee, Nancy Gard

Current issues in tourism. Volume 20:Issue 10 (2017); pp 1088-1109 -- Channel View Books/Multilingual Matters -- Routledge

Online access

  • Title:
    Tour guides under zero-fare mode: evidence from China
  • Author: Xu (Hazel), Yueying;
    McGehee, Nancy Gard
  • Found In: Current issues in tourism. Volume 20:Issue 10 (2017); pp 1088-1109
  • Journal Title: Current issues in tourism
  • Subjects: Tourism--Environmental aspects--Periodicals; Tourism--Social aspects--Periodicals; Travel--Periodicals; Tour guide--zero-fare group tour--China tourism--qualitative research; Dewey: 338.479105
  • Rights: legaldeposit
  • Publication Details: Channel View Books/Multilingual Matters
    Routledge
  • Abstract: Abstract :

    The zero-fare tour is a common phenomenon in China that receives a great deal of attention from the popular press but little attention in the tourism literature. This qualitative study illuminates the previously unheard voice of the zero-fare group tour guides, examining their work attitudes and relationships with tourists, tour operators, and tourism administrators. A two-phase pre- and post-interview approach is used to examine the impacts of the 2013 tourism law on the tour guides. Findings indicate that tour guides struggle with conflicting feelings towards the zero-fare tour and their place within it. For instance, the informants describe themselves as scapegoats of the zero-fare tour mode, yet they also enjoy the freedom and opportunity it presents. The study concludes with a call for more thoughtful consideration of the policy and governance of the zero-fare tour.


  • Identifier: System Number: LDEAvdc_100046716949.0x000001; Journal ISSN: 1368-3500; 10.1080/13683500.2016.1149155
  • Publication Date: 2017
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store

Searching Remote Databases, Please Wait