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Understanding transactional trust in a tourism destination: evidence from the restaurant industry in Hungary

Szende, Peter et al.

International journal of hospitality and event management. Volume 2:Number 1 (2018); pp 70-90 -- Inderscience Enterprises Ltd

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  • Title:
    Understanding transactional trust in a tourism destination: evidence from the restaurant industry in Hungary
  • Author: Szende, Peter;
    Huang, Zhuowei;
    Miao, Li;
    Szennai, Katalin
  • Found In: International journal of hospitality and event management. Volume 2:Number 1 (2018); pp 70-90
  • Journal Title: International journal of hospitality and event management
  • Subjects: Hospitality industry--Management--Periodicals; Special events--Management--Periodicals; restaurant industry--tourists--transactional trust--Hungary; Dewey: 647.068
  • Rights: Licensed
  • Publication Details: Inderscience Enterprises Ltd
  • Abstract:

    This study examines single commercial exchanges in a tourism destination. Using the restaurant industry in Budapest, Hungary as the study context, the goal of this study was to identify the key variables affecting transactional trust forming in tourist-service provider interfaces. The qualitative analysis is based on semi-structured in-depth interviews with 25 local restaurant operators. This study contributes to tourism service marketing literature in multiple ways. First, this study argues that transactional trust is a more salient notion than relational trust in the context of an unfamiliar tourism destination. Second, trustee- and trustor-induced factors that may trigger tourists' lack of trust are identified. Thirdly, the study shows that various macro- and micro-level environmental factors are linked to the formation of transactional trust and thus reduce the vulnerability and uncertainty tourist experience. Implications and suggestions for future research are also discussed.


  • Identifier: System Number: ETOCvdc_100079698258.0x000001; Journal ISSN: 2050-0483
  • Publication Date: 2018
  • Physical Description: Electronic
  • UIN: ETOCvdc_100079698258.0x000001

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