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Diverse socializing patterns in rural tourist experiences – a segmentation analysis

Kastenholz, Elisabeth; Carneiro, Maria João; Eusébio, Celeste

Current issues in tourism. Volume 21:Number 4 (2018, March 4th); pp 401-421 -- Routledge

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  • Title:
    Diverse socializing patterns in rural tourist experiences – a segmentation analysis
  • Author: Kastenholz, Elisabeth;
    Carneiro, Maria João;
    Eusébio, Celeste
  • Found In: Current issues in tourism. Volume 21:Number 4 (2018, March 4th); pp 401-421
  • Journal Title: Current issues in tourism
  • Subjects: Tourism--Environmental aspects--Periodicals; Tourism--Social aspects--Periodicals; Travel--Periodicals; rural tourism--tourist experience--social interaction--socializing patterns--experience marketing--behavioural segmentation; Dewey: 338.479105
  • Rights: Licensed
  • Publication Details: Routledge
  • Abstract:

    Tourism is a social phenomenon and host–guest interaction has been identified as particularly relevant in the rural tourism experience. This paper extends previous research on social interaction, rural tourism and experience marketing, by analysing, via visitor survey ( N  = 819), the contacts that visitors of three Portuguese villages establish with (a) residents and (b) other visitors during their stay. A cluster analysis based on interaction patterns identifies three distinct visitor groups: those showing little interest in interaction with others, those mainly interacting with other visitors and those intensely interacting with residents. Significant differences between segments reveal distinctly lived rural tourism experiences and a positive impact of socializing on these experiences. Destination management and marketing implications as well as suggestions for future research are also presented.


  • Identifier: System Number: ETOCvdc_100063201690.0x000001; Journal ISSN: 1368-3500; doi/10.1080/13683500.2015.1087477
  • Publication Date: 2018
  • Physical Description: Electronic
  • Shelfmark(s): 3499.078450
  • UIN: ETOCvdc_100063201690.0x000001

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