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The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction

Kastenholz, Elisabeth et al.

Journal of travel & tourism marketing. Volume 35:Number 2 (2018, February 12th); pp 189-201 -- Routledge, Taylor & Francis Group

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  • Title:
    The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction
  • Author: Kastenholz, Elisabeth;
    Carneiro, Maria João;
    Marques, Carlos Peixeira;
    Loureiro, Sandra Maria Correia
  • Found In: Journal of travel & tourism marketing. Volume 35:Number 2 (2018, February 12th); pp 189-201
  • Journal Title: Journal of travel & tourism marketing
  • Subjects: Tourism--Periodicals; Rural tourism--experience economy--arousal--memory--satisfaction--destination marketing; Dewey: 338.47910688
  • Rights: Licensed
  • Publication Details: Routledge, Taylor & Francis Group
  • Abstract: ABSTRACT:

    Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors' experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context, a previously proposed tourist experience scale, and analyzing the relationships between the experience, arousal, memory, and satisfaction . Results reveal that the rural tourism experience dimensions of education and esthetics positively predict rural tourists' arousal, whereas escapism and esthetics determine memorability . Finally, implications for rural tourism marketing are discussed.


  • Identifier: System Number: ETOCvdc_100063184469.0x000001; Journal ISSN: 1054-8408; doi/10.1080/10548408.2017.1350617
  • Publication Date: 2018
  • Physical Description: Electronic
  • Shelfmark(s): 5070.542000
  • UIN: ETOCvdc_100063184469.0x000001

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