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Profiling the segments of senior tourists throughout motivation and travel characteristics

Alén, Elisa; Losada, Nieves; de Carlos, Pablo

Current issues in tourism -- Routledge -- Volume: 20 14; (pages 1454-1469) -- 2017

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  • Title:
    Profiling the segments of senior tourists throughout motivation and travel characteristics
  • Author: Alén, Elisa;
    Losada, Nieves;
    de Carlos, Pablo
  • Found In: Current issues in tourism. Volume 20:Number 14(2017); 20171026; 1454-1469
  • Journal Title: Current issues in tourism
  • Subjects: Tourism Social aspects; Tourism Environmental aspects; Travel; LCSH: Tourism Social aspects; LCSH: Tourism Environmental aspects; LCSH: Travel; Dewey: 338.479105
  • Rights: Licensed
  • Publication Details: Routledge
  • Abstract:

    Interest in tourism market segmentation of seniors has been increasing in recent years as the tourism industry has begun to be aware of their importance for the sector. This is a very heterogeneous group, with greater purchasing power and lifestyle-oriented entertainment and enjoyment of leisure time by performing travel than previous generations. This study strives to contribute towards the hitherto scarce research on segmentation in senior tourism. Specifically, this work aims to determine the existence of various profiles of senior tourism by means of using socio-demographic variables, motivation and characteristics of travel of seniors. For this, two complementary analysis techniques, the nonlinear canonical correlation (OVERALS) and a two-stage cluster analysis, were used. Five market segments were identified according to the behavioural variables analysed that allow marketers to target this group in the most convenient manner and to exploit new market opportunities.


  • Identifier: Journal ISSN: 1368-3500
  • Publication Date: 2017
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store
    3499.078450
  • UIN: ETOCvdc_100048805392.0x000001

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