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Cultural tourism in the context of relations between mass and alternative tourism

Jovicic, Dobrica

Current issues in tourism -- Routledge -- Volume: 19 6; (pages 605-612) -- 2016

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  • Title:
    Cultural tourism in the context of relations between mass and alternative tourism
  • Author: Jovicic, Dobrica
  • Found In: Current issues in tourism. (2016); 20160511; 605-612
  • Journal Title: Current issues in tourism
  • Subjects: Tourism Social aspects; Tourism Environmental aspects; Travel; LCSH: Tourism Social aspects; LCSH: Tourism Environmental aspects; LCSH: Travel; Dewey: 338.479105
  • Rights: Licensed
  • Publication Details: Routledge
  • Abstract:

    In the initial stage of its development, cultural tourism represented one of the alternative forms of tourism, opposed to mass tourism. The beginning of the 1990s indicates a period of transformation of cultural tourism which, unlike the original orientation towards elite clientele, found a new opportunity for development in the orientation towards the mass market. Orientation to the mass market was mainly driven by supply-oriented logic, because the creation and marketing of cultural attractions became a development option for numerous destinations. Nowadays, new cultural tourism is focused on the integration of production and consumption, and increasing linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in creating experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences.


  • Identifier: Journal ISSN: 1368-3500
  • Publication Date: 2016
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store
    3499.078450
  • UIN: ETOCvdc_100030255495.0x000001

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