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The stereotyping of tourism management students in a business school setting

Tung, Vincent Wing Sun; King, Brian

Journal of teaching in travel & tourism -- Taylor & Francis -- Volume: 16 1; (pages 60-77) -- 2016

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  • Title:
    The stereotyping of tourism management students in a business school setting
  • Author: Tung, Vincent Wing Sun;
    King, Brian
  • Found In: Journal of teaching in travel & tourism. (2016); 20160102; 60-77
  • Journal Title: Journal of teaching in travel & tourism
  • Subjects: Tourism Study and teaching (Higher); Tourism Research; LCSH: Tourism Study and teaching (Higher); LCSH: Tourism Research; Dewey: 338.47910711
  • Rights: Licensed
  • Publication Details: Taylor & Francis
  • Abstract: ABSTRACT

    Previous research has shown that students in business schools hold stereotypes concerning their peers who are undertaking different specializations. Yet, to the authors’ knowledge, no research to date has investigated the stereotyping of tourism management students by other business students. The present study seeks to fill this research gap. The insights are important because negative perceptions exacerbate the challenge of attracting high-quality prospects for tourism degree programs and of producing graduates who enjoy favorable recognition by their peers and by industry. Tourism management students are future leaders who are critical to the long-term sustainability and competitiveness of the tourism sector. In-depth interviews revealed three stereotyping themes:personality attribution, legitimacy, andprofessionalism. The study concludes by discussing potential stereotype-reducing strategies.


  • Identifier: Journal ISSN: 1531-3220
  • Publication Date: 2016
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store
    5068.285770
  • UIN: ETOCvdc_100030217477.0x000001

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