skip to main content
Show Results with: Show Results with:

The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

Apostolopoulou, Artemisia; Papadimitriou, Dimitra

Current issues in tourism -- Routledge -- Volume: 18 12; (pages 1132-1151) -- 2015

Online access

  • Title:
    The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations
  • Author: Apostolopoulou, Artemisia;
    Papadimitriou, Dimitra
  • Found In: Current issues in tourism. (2015); 20151202; 1132-1151
  • Journal Title: Current issues in tourism
  • Subjects: Tourism Social aspects; Tourism Environmental aspects; Travel; LCSH: Tourism Social aspects; LCSH: Tourism Environmental aspects; LCSH: Travel; Dewey: 338.479105
  • Rights: Licensed
  • Publication Details: Routledge
  • Abstract:

    The purpose of this study was to explore urban tourists' perceptions of the personality of a mid-sized city destination in Greece and to assess the effect of destination personality on the city's overall image and tourists' behavioural intentions. Experience with the destination was taken into account as the sample consisted of three distinct groups of urban tourists: local residents, past visitors of the city and non-visitors. Through a mixed-methods approach,excitementandsinceritywere found to be the predominant personality characteristics of the destination across all respondents. Further analyses offered support for the significant role of personality in influencing overall destination image and predicting tourists' intention to (re)visit the city or recommend it to others. Differences among the three groups as well as implications of the findings for branding small or mid-sized urban destinations are also discussed.


  • Identifier: Journal ISSN: 1368-3500
  • Publication Date: 2015
  • Physical Description: Electronic
  • Shelfmark(s): ELD Digital store
    3499.078450
  • UIN: ETOCvdc_100029313758.0x000001

Searching Remote Databases, Please Wait