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Self-Presentational Effects in the Implicit Association Test

Czellar, S.

Journal of consumer psychology. VOL 16; NUMBER 1, ; 2006, 92-100 -- Lawrence Erlbaum Associates, Inc. (pages 92-100) -- 2006

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  • Title:
    Self-Presentational Effects in the Implicit Association Test
  • Author: Czellar, S.
  • Found In: Journal of consumer psychology. VOL 16; NUMBER 1, ; 2006, 92-100
  • Journal Title: Journal of consumer psychology.
  • Subjects: Commerce; LCC: HF5415; Dewey: 658.8342
  • Publication Details: Lawrence Erlbaum Associates, Inc.
  • Language: English
  • Abstract: Two studies rely on Schlenker and Learys (1982) conceptual framework to investigate self-presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self-presentation, especially for high self-monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.
  • Identifier: Journal ISSN: 1057-7408
  • Publication Date: 2006
  • Physical Description: Electronic
  • Accrual Information: Quarterly
  • Shelfmark(s): 4965.214000
  • UIN: ETOCRN180547779

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