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Decoding competitive propositions: a semiotic alternative to traditional advertising research

Harvey, M. Evans, M.

ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; Market Research Society Change of s/m now held at 7713.895; Brighton, 2001; Mar, 2001, 169-182 -- Market Research Society; 2001 (pages 169-182) -- 2001

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  • Title:
    Decoding competitive propositions: a semiotic alternative to traditional advertising research
  • Author: Harvey, M. Evans, M.
  • Found In: ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.; Market Research Society Change of s/m now held at 7713.895; Brighton, 2001; Mar, 2001, 169-182
  • Conference Title: ANNUAL CONFERENCE- MARKET RESEARCH SOCIETY.
  • Subjects: market research MRS research
  • Publication Details: Market Research Society; 2001
  • Language: English
  • Place Name: Brighton
  • Publication Date: 2001
  • Physical Description: Physical
  • Shelfmark(s): 1082.287000
  • UIN: ETOCCN041067081

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