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Identity, Image and Reputation as Determinants of Enterprise Competitiveness

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  • Title:
    Identity, Image and Reputation as Determinants of Enterprise Competitiveness
  • Author: Krstic, Bojan
  • Subjects: Marketing ; Corporate Identity ; Image ; Reputation ; Competitiveness
  • Language: Hungarian
  • Description: Competitiveness of enterprises in modern business conditions is based on intellectual resources. Therefore, a key challenge of knowledge economy is management, measurement and improvement of intellectual capital. Bearing in mind that it is a complex categorz, that it consists of several intangible...
  • Identifier: ISSN: 2334-9190

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