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Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications

Emerging Infectious Diseases, 01 April 2017, Vol.23(4), pp.706-708 [Peer Reviewed Journal]

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  • Title:
    Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications
  • Author: Brian J. Zikmund-Fisher ; Aaron M. Scherer ; Megan Knaus ; Enny Das ; Angela Fagerlin
  • Found In: Emerging Infectious Diseases, 01 April 2017, Vol.23(4), pp.706-708 [Peer Reviewed Journal]
  • Subjects: Risk Communication ; Health Education ; Influenza ; Pandemic ; Viruses ; Surveys ; Public Health
  • Language: English
  • Description: To investigate determinants of the public’s perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.
  • Identifier: ISSN: 1080-6040 ; E-ISSN: 1080-6059 ; DOI: 10.3201/eid2304.161600

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